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When the service was first launched as HBO Max, it succeeded both HBO Now, a previous HBO SVOD service and HBO Go, the TV Everywhere streaming platform for HBO pay television subscribers. The service also carries first-run original programming under the " Max Originals" banner, programming from the HBO pay television service, and content acquired via either third-party library deals (such as those with film studios for pay television rights) or co-production agreements (including, among others, those with BBC Studios and Sesame Workshop). First launched (as HBO Max) in the United States on May 27, 2020, the service offers content from the libraries of Warner Bros., Discovery Channel, HBO, CNN, Cartoon Network, Adult Swim, Animal Planet, Eurosport, and their related brands. Discovery Global Streaming & Interactive Entertainment, which is itself a division of Warner Bros. It is the property of a unit owned by Warner Bros. ![]() ![]() Max (formerly HBO Max and still such outside the United States) is an American subscription video on-demand over-the-top streaming service.
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